what we stand for

Respect is fundamental to us. Inspired by fair competition in sport, we treat each other with dignity in all areas. This is not only evident among us, but also in relation to our environment. That is why we are careful with our resources and are committed to protecting species.

Passion drives us to keep going, finding new solutions and innovating. This creates an environment full of inspiration and zest for action. With attention to detail, products are created that help to be better tomorrow than today and to surpass every goal.

Agility is an essential part of creating innovation. Not only do we react flexibly to changes, we also anticipate them with new solutions and methods. This ensures that our products are of the highest standard and always one step ahead of the competition.

With courage, conviction and the highest quality awareness, we develop new products for the fitness and lifestyle market. Every single one of our products claims to be more functional, more innovative and better than previous products on the market. Through a particularly solution- and use-oriented way of working, as well as close cooperation within the entire team, we develop the best solutions for our customers.

It is not only important to us to constantly improve ourselves, but also our environment. Therefore, in product development, we always focus on sustainability and environmental protection when developing our products and our work.

We are a sports brand that combines functionality, comfort and good design. During development, the focus is always on innovation and product design. Every product we develop has the goal of making everyday life, training and time off for our customers significantly easier.

We convince not only with our expertise in innovation, but also in design. What our products have already won:

- The Towell Plus won the iF Design Awards '17.
- The Towell Plus won the Red Dot Design Award '17.
- The STRYVE Active Ball won the iF Design Awards '18.
- The STRYVE Watch won the iF Design Awards '18.